Very Success Story – The Journey of United Kingdom Leading E-Commerce Website

o you believe that shopping and selling online has become a necessary aspect of our lives? Back then, it was popular for young people and adults to use the internet to purchase things at great costs with amazing return policies and guarantee periods.

Nowadays, individuals of all ages regularly purchase online thanks to eCommerce websites. VERY is United Kingdom ‘s most popular e-commerce website, known for its innovative business model.

D VERY is the leading UK eCommerce website Launched in 2009 as the flagship site of Shop Direct (now known as The Very Group), Very is a British eCommerce store has brought a revolution online retailer catering industry for women, men and kids.

The business is renowned for its numerous partnerships with well-known TV stars, like Holly Willoughby and Fearne Cotton, in addition to its offerings in fashion, home décor, and the greatest technology companies.

Shop Direct Home Shopping, Ltd. runs the online retailer, which caters to consumers across the country. Its net sales from e-commerce are virtually completely produced in the United Kingdom. With regards to the product range, is an all-round online store, with products on offer that cover different categories, such as Fashion, Toys, as well as Electronics & Media, baby products, apparel, footwear, gym equipment, sports apparel, cookware, DIY equipment, gardening equipment, home and garden furniture, computers, vacuum cleaners, baby products, kitchen electrical, jewelry, cosmetics, toys flowers and gifts. The company also offers financial services, credit products, insurance products, warranty products and delivery services.

Let’s now delve into the success story of VERY and learn about Very’s founders, subsidiaries, owners, business and revenue model, and more.


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Annual Sales: £1.79 billion (, 2022) £2.1 billion (The Very Group, 2022)

Annual Online Sales: As above. says 34.4% of its sales come from its app and 82% from mobile overall) £1.79 billion (, 2022) £2.1 billion (The Very Group, 2022)

Segments / Shopping Categories: Womenswear; Menswear; lingerie; Maternity; Plus Size; Tall; Petite; Accessories; Bags; Jewelry; Footwear; Kids wear; Baby; Swimwear; Sportswear

Parent Company/Key Investors: The Very Group

Delivery Options: Next Day delivery

Key Countries Shipped To: UK; USA; Canada; Australia

Head Office Address: Shop Direct Limited, Skyways House, Speke Road Liverpool L70 1AB

Head Office Telephone: 0843 557 3602


Chairman: Dirk Van den Berghe

Chief Executive: Lionel Desclée

Managing Director: Robbie Feather

Chief Financial Officer: Ben Fletcher

Very – Industry and Target Market Size

Due to the fact that consumers from all demographic groups shop online for things that may be delivered to them, Very employs an undifferentiated targeting technique.

Because national and international e-commerce businesses are in direct rivalry with one another, placement is crucial. Very has established a reputation as a dependable and consumer-focused eCommerce business.

The United Kingdom (UK) online retail industry market is of a size of around GBP 83.6 billion. In 2022 It is expected to reach $325 billion by 2030 against $70 billion in 2022. The United Kingdom and global e-commerce industry is on the verge of exponential growth is rated #7 with over US$1,000m in the UK’s Fashion market in 2022. Therefore, accounts for 0.0% – 5.0% of eCommerce net sales in this category. The best online retailers include,, and

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Annual Revenue of is

$15M – $25M

Very is now the UK’s fastest growing department store.

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About the Author: Osmond Blake

"Web geek. Wannabe thinker. Reader. Freelance travel evangelist. Pop culture aficionado. Certified music scholar."

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