GE and Flow Sport Club partner to distribute content

General Electric announced an agreement with Flow Sports ClubThrough which the sports channel’s videos began to be published as of today, Wednesday (23), also on the channel’s sports portal. Globo Group.

“There’s nothing better than getting information, having fun and sharing new experiences in one place. GE.globo’s mission is to make the user into sports fans, who always want to be informed and entertained in superior quality,” said Carina Guedes, Head of Products at GE. .

Through the partnership, content broadcast by Flow Sport Club can also be consumed in a playlist available in the Partners tab.

“We are very pleased to announce this partnership with General Electric, which is a gateway that needs no introduction. Having our content out there is very important. Ultimately, our goal is not only to increase our production, but to reach as many people as possible, and GE will help us achieve this goal.”

“This partnership will bring more engagement to the portal, generate value for Flow Sport Club and strengthen both brands,” he added.

Karina also mentioned that the digital influencer partnership project represents a change in GE’s information ecosystem.

“This is another way of putting into practice our vision, which lies in the DNA of our strategy: Always at GE Sport. Whoever comes with us on this journey will experience the best of national and international sport at all times, at any time, in one place,” he summed up. .