China has become the second nation Soft power The most influential in the world, after the United States, according to the Global Soft Power 2025 index issued by Brand Finance on Thursday. The report shows that China exceeded the United Kingdom, with a score of 72.8 in 100. Brazil remained in 31st in 2023. In 2021 he was 35th; In 2022, on 28.
The Asian state showed an important statistical growth in six of the eight columns Soft power Thirty of the measured features, driven by initiatives such as the Belt and Road Initiative, and a greater confirmation of sustainability and the promotion of national brands.
The index, based on a survey of more than 170,000 respondents from more than 100 countries, picks up global perceptions of all 193 United Nations member states. The results were revealed during the Soft Global Energy Summit 2025.
The United States maintained the maximum classification with a record degree of 79.5 in 100. However, its global reputation has decreased four jobs to 15 of the last evaluation. In addition, the country's governance matrix fell four positions to 10. According to the brand financing, the decrease in the reputation follows the polarized presidential campaign, and the trend under President Donald Trump is uncertain.
David Hi, President Brand financingHe said that the 2025 classification reflects “the ongoing efforts of China to increase its economic attractiveness, show its culture and enhance its reputation as a safe and well -enjoined country.” According to him, “China has invested heavily in improving it Soft powerAnd now we see the result, as it was ranked over the United Kingdom for the first time in the six years when it launched the brand financing the global soft energy index. “
Hi added that the United Kingdom needs to stay permanently, “and the Foundation for the Soft Energy Council in the United Kingdom is a step in the right direction.”
With information from Xinhua
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