Watching sporting events, such as football matches, through pirated platforms is a relatively common practice. However, every time a person fails to subscribe to a TV or live streaming service to watch events illegally, it makes it easy to profit from piracy at the expense of sports.
High-quality sports programs are made public thanks to media companies made up of trained professionals. They transfer large sums of money to sports clubs and federations, which are the main source of income for world sport and are directly invested in the quality of competitions.
In addition to reference sites that operate within the law, such as sitedeapostasbrasil.com.brAllow sports fans to track each team or athlete’s chances of winning competitions in dozens of formats.
Sports piracy causes losses of more than $28 billion annually to media companies that own the rights to sports broadcasts, according to a survey by Syamedia, a video and broadcast-related equipment and software company, and Ampere Analysis, which conducts media-related research. And analysis – both are located in the UK. The data was announced on a panel at SIGA Sports Integrity Week 2021, an event about football piracy.
“People might think that football already has enough revenue, but if you think about it, that money will be reinvested later in football and that will be very positive overall,” said Simon Brydon, director of business security development at Siamedia.
In addition to harming broadcast and sports licensees, the use of pirated platforms can be dangerous for the user. Criminals who run pirated sites They can steal users’ data and sell it to third parties, for example. Users of pirated platforms are also exposed to malware.
Simedia’s report, Pricing Hacking: The Value of Action, uses a model that assesses how different population groups respond to anti-piracy measures and determines which ones are most likely to migrate to legal services.
From there, the report analyzes the drivers driving each group to access pirated streaming services and suggests actions that legal service providers can take to attract groups most likely to migrate. The study found that 74% of sports fans who use pirated services would like to exchange them for legal services.
Also, according to the report, among the users of pirated services, 52% pay some amount to access illegal sports broadcasts.
The study says that among the measures that can be taken to attract users of pirated services, legal service providers need to provide services that are easy to use, available across all platforms and sites, and do not require complex installations and lengthy contracts.
Measures to prevent piracy in football
Another study, promoted by the Digital Citizens Alliance, which seeks to make the internet safer, indicates that football is the sport most targeted by sports broadcasting piracy. 27.4% of illegal sports broadcasts and downloads are from football matches, according to the report. Basketball comes in second with 25.5%.
INTERPOL has embarked on a five-year project to break up streaming service providers based on intellectual property laws. The assets of the criminal networks targeted by the operation will be confiscated.
Sports leaders are also taking their own action to combat piracy. The Premier League, the English Football League, implemented the Super Block program in 2017, a program involving a team of internet professionals hired by the English Football Association. The team identifies servers responsible for illegal content and internet providers are obligated to block them. This authority was given to the Premier League by the Supreme Court of the United Kingdom.
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