Change the name of Facebook plans as part of the rebranding

São Paulo – Facebook plans to change the company’s name next week, in order to reverse its focus on building a “metaverse”. Information from the site the edgeWho spoke with sources close to the topic.

According to the portal, Mark Zuckerberg, founder and president of the company, is expected to announce the new name for the possession at an event to be held next week. However, it is possible that it will be released earlier.

The rebranding will put Facebook as one of the group’s many brands, which also have products like Instagram, WhatsApp and Oculus, and the latter’s of headphones, games, and equipment for VR (virtual reality).

According to the website, the possession’s name may be associated with “Horizon” (Horizon, in English), a word used in two of the virtual reality products the company is developing.

In an interview with the edge In July of this year, Zuckerberg said the metaverse would be a huge focus for the company and that the move would be part of the next chapter on how the internet will evolve after the mobile internet. “I think it’s going to be the next big chapter for our company as well, really doubling in the field.”

Facebook isn’t the first big tech company to change its name amid new ventures. Google, for example, reorganized itself into a holding company called Alphabet, in 2015, indicating that it would not be just a search engine, but a conglomerate of companies working on various technology projects, such as self-driving cars, for example.

Facebook’s move comes at a time when the company is facing several setbacks, such as investigations by US antitrust authorities and problems. Which led to the blackout of the global network recently.

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About the Author: Osmond Blake

"Web geek. Wannabe thinker. Reader. Freelance travel evangelist. Pop culture aficionado. Certified music scholar."

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