British Airways announced this week that it has become the first British airline to officially recognize the sunflower for hidden disabilities.
Customers may choose to wear a “Sunflower lynard” as an indication that they may need additional support or assistance or simply some extra time while traveling.
According to the company, this initiative is part of its ongoing effort to make travel simple and easy for customers who need extra help.
The airline’s new partnership with Hidden Disabilities Sunflower will see the organization’s personal videos integrated into British Airways’ training modules. British Airways staff will also be able to access expert videos via the airline’s staff intranet.
This training will provide an understanding of what a hidden handicap, also called “invisible,” and how to become more confident in approaching and supporting customers with litmus rope.
British Airways says raising awareness of unseen shortcomings across airlines and promoting Sunflower will improve the customer experience. Those who travel with the company can now rest assured that they will receive the support, assistance and understanding they need throughout their journey.
Welcoming the new partnership, Tom Stevens, Director of Brand and Customer Experience at British Airways, said:
Nearly half a million customers who require extra help fly with British Airways every year. We are proud to be the first UK airline to partner with Hidden Disabilities Sunflower and are committed to doing everything we can to support customers who may need additional assistance as part of our BA Better World program so that they can have the best possible experience when they fly with us.” .
Paul White, CEO of Hidden Disabilities Sunflower said:
“I am delighted that British Airways is the first British airline to launch Sunflower. In addition to support at more than 130 airports around the world, people with hidden disabilities will now be supported using Sunflower on British Airways flights. This is an important step in our goal for Sunflower users to have the confidence to travel independently, knowing that they will be supported when they need it.”
about sunflowers
Wearing a sunflower rope allows people to indicate that they have an invisible disability and may need extra help, kindness, or simply a little extra time.
Since Sunflower was founded in the UK in 2016, it has been globally endorsed by organizations to support their peers and clients.
Sunflower has been recognized across a wide range of sectors – from retail, financial services and transport, including more than 130 airports, travel and tourism, as well as more than 530 universities, schools and colleges, the entire British rail network, parks, supermarkets, and entertainment. . Facilities, healthcare, financial services, emergency services, theaters and more than 350 charities.
Sunflower has been launched locally in Australia, Belgium, Canada, Denmark, Ireland, Netherlands, New Zealand, UK and USA.
British Airways information
Charlotte Whitmore is a contributor at Mediarunsearch.co.uk, covering a broad range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. She focuses on delivering clear, balanced reporting and practical information that helps readers stay informed about current events and emerging developments. Her work highlights stories that matter to everyday audiences, with an emphasis on accuracy, relevance, and accessible journalism that keeps readers connected to the issues shaping the UK and beyond.