Audiences are buying more from brands that sponsor women’s sports, according to A seek Women’s Sports Trust (WST) in United kingdom. The study revealed that 16% of the British population are more likely to buy products from brands that sponsor women’s sports, compared to 13% who sponsor men’s sports. The survey also showed that 60% of people believe brands should invest in men’s and women’s sports. According to the study, women-exclusive agreements were effective in attracting new audiences and increasing brand affinity. Additionally, 29% of people have a more positive opinion of companies that support women’s sports through sponsorship, compared…
Author: Lizzie Gray
Lizzie Gray
"Lifelong web fan. Incurable internet junkie. Avid bacon guru. Social media geek. Reader. Freelance food scholar."
This Saturday afternoon (23), the new coach of the Brazilian national team, Fernando Diniz, summoned the 23 players who must play two matches in the South American World Cup qualifiers. Among those joining is striker Vinicius Junior, who plays for Real Madrid. In addition to Vinicius, who returned after recovering from injury, Flamengo player Gerson was also called up for the match against Venezuela and Uruguay scheduled for October 12-17. Lucas Paqueta, who is currently being investigated for a sports betting scheme in the UK, has been disqualified. Check out the full list: Goalkeeper: Alisson (Liverpool); Ederson (Manchester City) and…
The Corporate Games are the world’s largest corporate and team building event, and will arrive in Brazil in 2023. Between November 23 and 26, the city of São Paulo (SP) will become the global capital of corporate sports in the country, with the São Paulo Corporate Games, a unique combination of sports and luxury. And communication, targeting companies, institutions and their employees. Registration is now open on the website https://corporategamesbr.with/ The race is expected to be very popular(disclosure)An event with a history of 35 years around the world, present on all continents, it was first held in 1988, in San…
The German philosopher and economist Rosa Luxemburg said that a person who does not move does not feel the shackles that bind him. This applies to many areas of life, including sport, which is the cultural expression of the forms and relations of production in our society. The movement in this area has been intense in recent years, bringing to light the deepest and most cruel contradictions that still exist in this world. For some time now, women’s empowerment and leadership have been among the most important topics in social and political debates around the world. In sports, it could…
Illustrative image, Despite the defeat in the final, the English team’s good season inspired the country and gave new impetus to English women’s football.Article informationauthor, Marina Isidroscroll, From London to BBC News BrazilAugust 21, 2023At eight years old, Englishwoman Katie Lawrence already understands what it means to see her country’s women’s team in a World Cup final. “I’m amazed,” she told BBC News Brazil. “In England, some women cannot achieve their dreams, but now we can play football. I am very proud and satisfied.” Kitty, who was wearing the women’s team’s jersey, watched the decision against Spain with her family…
New York Times – When Eric Milošević went to his first home Jiu Jitsu Brazilian, he hoped the practice would spark interest in sharing it with his teenage daughter. Instead, he left the gym with an injured left knee from a trainer fight and with a genuine aversion to one of the fastest growing martial arts for self-defense and competition.Brazilian Jiu-Jitsu offers an attractive proposition: that a smaller, weaker person can defeat a larger, stronger opponent. Jiu-Jitsu is called the “gentle art,” from a loose translation of the Japanese expression, and exchanges punches and kicks for pinning techniques, such as…
Photo: Esport News Mundo The Corporate Games, the largest corporate integration and team building event on a global scale, has received support from Charter Sports.This voluntary agreement, which includes more than 40 companies sponsoring national sports, sets guidelines and mechanisms for the relationship between investors and sports entities. The Sports Charter will be present at the next edition of the Olympic Games, scheduled to be held between 23 and 26 November in São Paulo (SP).Davis Tenorio, CEO of eCORP HUB, the company responsible for bringing corporate gaming to Brazil, expressed his satisfaction with the support provided by Pacto pelo Esporte.…
Although it was played in many of the colonies of the British Empire, football did not achieve the same amount of popularity in many of these locations. Photo: Getty Images/BBC News Brasil Football, the most popular sport on the planet, was essentially born in a pub in England in 1863, when some individuals decided to establish rules for a game that was already regularly played in that country, with the idea of distinguishing it from other sports that were very popular there: the game Rugby. The truth is that in less than four decades, football has already existed in many…
Intermac Disclosure/HelpVasco da Gama T-shirt sponsored by IntermacVasco da Gama’s shirt now has the branding of travel insurance company Intermac printed on it. Founded in Rio de Janeiro, the company is the new sponsor of FC Rio de Janeiro, one of the most traditional and popular clubs in Brazilian football.Intermac’s CEO, Eduardo Aoki, is excited about the results the partnership can bring to the company, which is why he went to the Engenhão Stadium, in Rio, last weekend, to celebrate the agreement (and it was hot: Vasco 4×2 in Fluminense).Intermac Disclosure/HelpIn the middle, Eduardo Aoki brings together the Intermac team…
The Corporate Games are the world’s largest corporate and team building event, and will arrive in Brazil in 2023. Between November 23 and 26, the city of São Paulo (SP) will become the global capital of corporate sports in the country, with the São Paulo Corporate Games, a unique combination of sports and luxury. And communication, targeting companies, institutions and their employees. Registration is now open on the website https://corporategamesbr.with/ The race is expected to be very popular(disclosure)An event with a history of 35 years around the world, present on all continents, it was first held in 1988, in San…