a Amazon Negotiate with Disney Collection Purchasing a minority stake in espn In an agreement that includes developing a new sports channel, according to The Information website. The deal is worth approximately US$9 billion and will include the acquisition of 30% of the media company.
For Disney, the agreement will be a way to contribute to the financial side of ESPN, which is facing a decline in its audience in the United States, due to the large number of cancellations of pay TV packages, and an increase in rights values. transmission, which increases channel maintenance costs.
For Amazon, the partnership will have the potential to add more value to it Prime VideoOne of the goals of the agreement is to distribute the new ESPN broadcast within the platform.
In addition, Amazon will also embrace all ESPN programming and rights, which will make its streaming service more attractive, with a greater exposure of sports content and at lower expenses, bearing in mind that the operation will remain the responsibility of the channel.
It should be noted that Amazon Prime Video invests heavily in the sports sector around the world. In the United States, the broadcaster owns the rights to Thursday Night Football, from NFL, one of the most traditional media properties in American sports. In Brazil, the service is offered Brazil Cup And the NBA.
But despite investing in and streaming popular sporting events, Amazon Prime Video has yet to reach an exciting audience. The agreement with Disney represents another alternative for the company to increase its subscriber base and achieve success in this field.
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