UK Housing Secretary Michael Cove has warned Mercedes that the government may consider changing advertising laws to ban the display of the Kingspan logo on team cars.
In a letter to Toto Wolff, the leader of the Mercedes team, Gove said there were “real questions” as to whether the UK Parliament would accept the team’s partnership with construction company Kingspan as “in the public interest”.
Mercedes’ announcement of a partnership with building materials company Grenfell United, the survivors and families of victims of the 2017 Grenfell Tower disaster, killed 72 people in the 2017 Grenfell Tower disaster.
The panel described the sponsorship deal as “really shocking”, citing evidence uncovered during a public hearing on the tragedy, revealing that Kingspan’s management may have misled officials about the fire safety performance of its salvage products installed at the Grenfell Tower. Cove expressed his disapproval of the deal on social media.
Wolfe publicly responded yesterday to Greenfell United’s public letter, apologizing for the “extra harm” the team’s sponsorship deal with Kingspan has caused to families.
Grenfell United responded: “Our 72 relatives will be remembered only by meaningful action against those responsible, not by the horrific way they died, but by the legacy of change.”
Following Wolff’s letter yesterday, Cove gave a second reply to Mercedes that the British government and parliament would consider taking action to address the concerns of the Grenfell families.
“As Secretary of State, I have a legal responsibility to plan restrictions on outdoor advertising in the UK,” Covey wrote in a letter to Wolf.
“Currently, generally, advertisements displayed on closed terraces in stadiums or vehicles are excluded from the direct control of competent authorities. My Cabinet colleagues and I will keep this system under constant and rigorous scrutiny so that the advertising regime serves the purpose and reflects the public interest.
“I know there are real questions as to whether Parliament will support a rule of law that would allow a key participant in the public hearing on how 72 people lost their lives to publicizing their products to millions of families across the country.”
Cove asked Mercedes to reconsider its contract with Kingspan, believing it would tarnish the reputation of the team and its driver Louis Hamilton in the eyes of the British public.
“The achievements of Mercedes and Sir Louis Hamilton in recent years reflect a British success story that we can all be proud of,” Cove continued.
“I hope you will reconsider this business partnership, which will undermine all the good work that the company and the sport have been doing,” he added.
The second phase of the public inquiry into the 2017 fire is set to resume next Monday.
Henry Blackwell is a contributor at Mediarunsearch.co.uk, covering a wide range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. He focuses on delivering clear, balanced reporting and useful information that helps readers stay informed about current events and emerging developments. His work highlights stories that matter to everyday audiences, with an emphasis on accuracy, relevance, and accessible journalism.