888sport, a division of 888 Holdings, has reached a new sponsorship agreement with the United States National Football League (NFL).
The agreement expands the existing partnership and the operator will act as the official NFL racing partner for the UK and Ireland until 2025.
Their renewed partnership comes ahead of several games known as the NFL’s London Games, which will take place later this year at Tottenham Hotspur Stadium and Wembley.
During matches, visiting NFL fans will see the 888sport branding, which is visible outside the stadiums and on LED billboards.
It will be supported by the “strong brand presence” of all TV broadcasts of the games and any special programs.
An excellent combination between 888sport and NFL
“We are truly pleased to be the NFL’s Official Sports Racing Partner and to play our part in the continued growth and success of such an exciting brand and sport in the UK and Ireland,” said Kieran Spellman, Vice President and Chief Sports Officer. 888 from the game.
“Our partnership will bring the 888 Sport closer to the heart of live gaming and will continue to inspire our customers to create better content and entertainment experiences.”
“We’re really looking forward to continuing our work with the NFL and can not wait until the new season begins,” Spellman added.
While American football does not share the same status as other sports in the UK, it is steadily gaining popularity, with the NFL being London-based franchise.
Michelle Webb, Senior Business Director, NFL UK, commented, “We are pleased to continue and expand our partnership with 888sport. We look forward to working with our fans on innovative ways to create resonant and touch points that will help them reach a growing audience.
Henry Blackwell is a contributor at Mediarunsearch.co.uk, covering a wide range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. He focuses on delivering clear, balanced reporting and useful information that helps readers stay informed about current events and emerging developments. His work highlights stories that matter to everyday audiences, with an emphasis on accuracy, relevance, and accessible journalism.