Why was BT Sport renamed to TNT Sports? Eurosport merger explained

BT Sport will disappear from UK TV screens in July when the channel is rebranded to TNT Sports, with Premier League football from next season shown on the new channel.

The renaming follows the purchase of BT Sport by Warner Bros. Discovery, which also owns Eurosport.

Over time, the two channels will be combined under the TNT Sports brand, where fans will be able to watch football, rugby, tennis and Olympic sports under one banner.

For now, though, Eurosport will remain premium — the channel is the master rights holder for the 2024 Paris Olympics in the UK and Ireland.

But what does this mean for subscribers and what is TNT Sports?

What is BT Sport and what sports does the channel show?

Launched in August 2013, BT Sport is a collection of pay-TV sports channels available in the United Kingdom and the Republic of Ireland. It shows sports including Premier League and Champions League football, Premier League and Champions Cup rugby, Australian and New Zealand cricket, and motorcycling.

What was the discovery of Warner Bros. and when was the merger agreed upon?

Warner Bros Discovery (WBD) and BT Group announced last year that they had reached an agreement to form a joint venture that will eventually merge the Eurosport and BT Sport channels and portfolios. Warner Bros Discovery is a multinational media conglomerate that operates many of the world’s largest television brands, including CNN and HBO.

What is TNT sport?

TNT Sports will be a familiar brand to those in Latin America, as it is the home of top-level domestic and European soccer. From July 2023, the channel will be dedicated to being branded in the UK and Ireland ahead of the start of the 2023/24 football season.

“The TNT Sports name is already synonymous with premium live sports in many countries around the world, and is another sign of the global reach and expertise WBD brings to the partnership with BT,” explained Andrew Georgiou, General Manager, WBD Sports Europe. The decision to change the brand.

What does this mean for BT Sport subscribers?

No pricing changes have been reported for existing BT Sport subscribers, but they weren’t left out before the re-branding. For viewers, BT Sport is expected to simply become TNT Sports, with no new channels to tune in to.

For those who watch regularly via the BT Sport app, Discovery+ will be the new home for live streaming of the rebranded channel. BT Sport subscribers already enjoy free access to Discovery+, which includes Eurosport’s streaming offer and a wide range of entertainment programmes.

What sports will I watch on the new channel after the merger is complete?

The merger will allow sports fans to watch many of the world’s biggest sporting events, all under one channel banner. These include: Olympic Games, Premier League, Champions League, European League, Super League Rugby, MotoGP, UFC, Boxing, WWE, Tennis Grand Slams, Cycling Grand Tours and Winter Sports Season.