Fast food chains like Wendy’s are aimed at expanding aggression in the UK.
Wendy’s is particularly focused on increasing its global presence since 2019, which has turned its attention to Europe for the first time in 40 years.
“We have a lot of safe places, and we are in contact with many potential ownership candidates in this market,” said Todd Benigor, CEO of Wendy.
He added that international expansion was necessary to increase its footprint in the world.
For now, the US-based fast food chain has confirmed reading and restaurants in Oxford, marking the first UK openings since it was withdrawn from the market 21 years ago.
Benicore also said that Wendy plans to add about 250 units worldwide this year, after opening about 150 restaurants in 2020.
The company expects to have around 7,000 restaurants worldwide by the end of 2021 and 8,000 by the end of 2025.
Wendy’s looks at small, efficient designs that can help improve yields, motivating the company to create only one design Go straight.
It also plans to open 250 ghost kitchens in India.
Wendy’s Digital Business
The digital business of the fast food chain is also experiencing growth.
Wendy’s launched a loyalty program in the last half of 2020, which helped capture 6% of sales digitally in the United States, and the business is expected to reach 10% of sales by the end of 2022.
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