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Rising costs of living in the UK have led many Britons to drown in their practices, thus seeking to cut costs, according to a survey by Ipsos for Sky News. According to In a study of more than 2,000 people, some Britons began to skip meals or turn off the heat in their homes.
Data collected by Ipsos shows that UK citizens are concerned about the situation – four in five are worried about rising prices in the coming months. The situation is especially worrying for those on low wages. More than half of the respondents, who have an annual income of about 20,000, said they were very concerned.
Most respondents agreed that they would look for alternatives to reduce their monthly expenses. After the prices of some food items increased by about 10% last year, one in five people started shopping at cheaper supermarkets. One in five decided to cancel the subscription for TV services or Streaming. Twice he said they were not forced to leave the house.
Rising gas prices following the Russian invasion of Ukraine also led many Britons to drive lower. One in four admitted to skipping meals and three wearing belts turned off the heat in their homes. Energy prices have risen in recent months and are expected to rise again in October, according to Sky News.
One in five said they were forced to borrow to pay their bills, a situation that is expected to worsen by the end of this year, with inflation forecast to rise to 10%.
Henry Blackwell is a contributor at Mediarunsearch.co.uk, covering a wide range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. He focuses on delivering clear, balanced reporting and useful information that helps readers stay informed about current events and emerging developments. His work highlights stories that matter to everyday audiences, with an emphasis on accuracy, relevance, and accessible journalism.