TikTok is the UK’s fastest growing news source

TikTok is the UK's fastest growing news source

Reading or listening to news is always necessary in daily life, especially when we have serious and reliable sources. For a few years now, the Internet has been amassed by companies that want to end fake news, i.e. the fake news that is taking Brazil and the world by storm. In a recent survey at UKIt was indicated that nearly 10% of adults use it TikTok As a source of news, the number has been growing over the years.

Ofcom Search

According to the regulatory government vehicle ofcomFrom the United Kingdom, 7% are adults Use the social network of short videos as a source of information and news in the region. Compared to the 1% calculated in 2020, this number can be considered high.

Reproduction: Niman Laboratory

The Ofcom survey, a collection of data on the consumption habits of Britons, points to this development. TikTok’s massive presence in the online world illustrates how the app is quickly becoming not just another social network for entertainment, but also a source of information.

Data provided

There is another example AmericaIt conducted a similar consumer survey, and it shows 40% of people Generation Z — born between 1997 and 2012 — use Instagram as a source of information and news in addition to TikTok. These social networks have taken priority even over other media that were used more before Google Maps And the research itself Google.

TikTok is the fastest growing news source in the UK
Reproduction: Kiss 95.1

Despite this large increase in England, the TikTok It is the sixth most used source of information among 16- to 24-year-olds. 27% of that area. Among other ways of staying informed, the survey also provided the following data on information media along with its percentage of use in the United Kingdom:

  • 46% – Instagram;
  • 40% – Facebook;
  • 36% – BBC One (Television Channel);
  • 35% – Twitter;
  • 29% – Application or website BBC.
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Among adolescents aged 12 to 15, the source of information through social networks is even higher. In this group, the most used network is due Instagram29% are used by young adults, followed by a tie Network light And TikTok, with 28%. These metrics are second only to two other sources of research in this age group: their data Relatives And gives TVrepresenting 65% and 59% respectively.

Today’s teenagers are unlikely to pick up a newspaper or tune in to the TV news, preferring to stay up-to-date by scrolling through their social feeds. While young people find social media news less credible, they rate these services highly for providing a variety of opinions on current stories of the day.

Yh-Choung Teh, Ofcom’s group director for strategy and research, said in a press release

See also

who World’s most popular TikToker? Check out the top 10.

Evidence: on the edge.

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About the Author: Morton Obrien

"Reader. Infuriatingly humble travel enthusiast. Extreme food scholar. Writer. Communicator."

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