The UK Post is using Facebook’s stumble in the campaign

The UK Post is using Facebook’s stumble in the campaign
Simple news is a joke, equating social posts to post is to remind people that it is still possible to interact with people with the failure of social networks (playback / Instagram Okilvy).

On Monday (4) the UK Post launched a campaign with scattered posters using Facebook’s global stumble.

Posters with the words “Social Post” were posted outside the last word, referring to what was posted in the mail.

The simple message equivalent to posting social posts is a joke to remind people that it is still possible to interact with people, even if social networks fail. “We wanted to use social media to celebrate the post office,” explained Jules Chockley, managing director of the Post’s propaganda agency Oculus UK.

“When the world went digital, the post office did what it always did: it connects people across the country day by day in a wonderful human way,” Chockley added.

Global failure

Billionaire Mark Zuckerberg’s social media was paralyzed for six hours earlier this week. Failure is global.

In the official note, Facebook explained that the failure on social networks was due to configuration changes.

According to the company, changes have been made to the backbone routers that coordinate network traffic between data centers.

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About the Author: Morton Obrien

"Reader. Infuriatingly humble travel enthusiast. Extreme food scholar. Writer. Communicator."

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