The Tokyo Olympics Impact on Facebook and Instagram

The Tokyo 2020 Games have ended to overcome a series of difficulties caused by the pandemic. Faced with the impossibility of being physically present at the event, Facebook and Instagram have become real situations.

In the digital realm, athletes have also taken on an important role in viewing and sharing games. In this sense, publications become the lenses through which people can experience this sports landscape.

Overall, athletes around the world have gained more than 75 million followers on Instagram and together they have generated more than 411 million interactions across the network. Brazil was the third country to comment and participate in the Olympics on Facebook, after India (1) and the United States (2).

On Instagram, Raisa was the athlete with the most followers and interactions in the world. In addition, his photo album celebrating Skate’s silver medal and a video of his journey in the sport were some of the most liked posts on the podium during the games, considering all the athletes in the competition.

The 10 athletes with the most interactions on Instagram during games in the world are:

1. Risa Lil (skateboard)
2- Simone Biles (artistic gymnastics, USA)
3. Daniel Alves (football)
4 – Rebecca Andrade (artistic gymnastics)
5- Italo Ferreira (Serve)
6- Douglas Sousa (volleyball)
7- Sonny Lee (artistic gymnastics, USA)
8- Luka Doncic (Basketball, Slovenia)
9- Tai Tzu Ying (Badminton, Taiwan)
10. Gabriel Medina (Serve)

The ten athletes who got the most followers on Instagram in the world during the games:

1- Rayssa Leal (skateboard) – 5.8 million (+667%)
2- Neeraj Chopra (Athletics, India) – 2.6 million (+1.9 million%)
3- Simone Biles (Artistic Gymnastics, USA) – 2.3 million (+53%)
4- Rebecca Andrade (artistic gymnastics) – 2.1 million (+868%)
5- Italo Ferreira (Surf) – 1.8 million (+175%)
6- Valentina Acosta Giraldo (Arwing, Colombia) – 1.6 million (+623%)
7- Douglas Souza (volleyball) – 1.4 million (+78%)
8- Tom Daley (Diving, UK) – 1,259 million (+60%)
9- Leticia Buffoni (Skate) – 1.249 million (+41%)
10- Sonny Lee (Artistic Gymnastics, USA) – 1,242 million (+511%)