Vinicius Lordlow
According to a study by Relo Metrics, tags around the field were effective in strategy. But does this still make sense?
Chelsea and Manchester City met in the Champions League final. The value generated from media exposure for sponsors with billboards to broadcast to only the US and UK has been nearly $15 million, according to a study by Relo Metrics. And theThe Relo Metrics study showed that Nissan (~US$1.8 million), Expedia (US$1.7 million), Heineken (US$1.6 million), PlayStation (US$1.4 million) and MasterCard (US$1.4 million) benefited. But how does this strategy work?
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Amelia Kensington is a contributor to Mediarunsearch.co.uk, covering a wide range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. She focuses on delivering clear, balanced reporting and useful information that helps readers stay informed about current events and emerging developments. Her work highlights stories that matter to everyday audiences, presenting complex topics in an accessible and engaging way while maintaining a strong commitment to accuracy and relevance.