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Covid-19 has brought profound changes to the business model and a survey by Zoom revealed that even after the end of the pandemic, 90% of Brazilians believe everything will have a hypothetical component. Research in ten countries, including Brazil, shows that the number one global activity in the future for which consumers want to use video communications is public service obligations, excluding India, Germany and Singapore.
Talking to friends and family, home meetings, and birthday parties were the most cited when it came to activities that respondents had to hypothetical in the past year. District of Education recorded the highest percentage of use of video communications, followed by business and celebrations. Unlike Brazil, the first activity that was implemented via videoconferencing by participants from the USA, UK, France and Australia was celebrations.
When it comes to the mixed work space, the highlight was that flexibility allowed employees to adapt work to their lives, which helps improve mental health and productivity levels. According to the study, the main concern associated with a mixed workplace is the lack of personal or interpersonal contact.
When asked about business travel, 68% of respondents answered that they had traveled on a business trip before the pandemic, but only 38% said they expected to travel for work more often after the pandemic.
Most of the respondents plan to resume activities face-to-face, especially those related to celebrations (60%), health (48%) and real estate (47%). Government is the only activity in which nearly a third of respondents (27%) indicated a stronger preference for being only virtual in the future.
Main results by activity
Business: Those who used video calling for business chose to do so because they feel video is safer than face-to-face meetings. Of the global respondents to the survey, 70% plan to have both personal and virtual components of this activity in the future. What respondents love the most about using video communications is the ability to stay safe, and what they don’t like are interruptions when multiple people are talking at the same time.
Telehealth or healthcare: Those who used video communication for health did so because video appeared to be safer than in person due to concerns about the pandemic (74%). However, in the future, 62% plan to conduct virtual face-to-face consultations. The feeling of no real connection is what most annoys the respondents as far as the virtual service is concerned.
Education: Video calling was used mainly for education because the default format appeared to be safer than face-to-face (67%) and because face-to-face options were not available (66%). Two-thirds (65%) answered that they plan to have face-to-face virtual classes in the future.
Entertainment: Those who used video calls for entertainment did so because they needed a distraction (60%); Because the video seemed safer than in person due to the epidemic (57%) and because accessing it from home is very convenient (55%). In the future, 63% plan to have personal and virtual components in their leisure activities.
Celebrations: Video calling was used for celebrations since the default format is more secure than face-to-face format (63%) and thus you can live with people who weren’t around (47%). Almost half of respondents (42%) plan their future celebrations to be personal only. What they claimed they disliked in virtual ceremonies was the feeling of losing true contact.