Meet Line, “Japan zap” created by the earthquake followed by the tsunami | Technique

His story is unconventional.

In the video at the beginning of the article watch reports from Brazilian influencers Clyde Souza (Blog Port Onde I Go) and Julia Dalcin (Hello Joe! Listen!), who live in Japan, about what it’s like to use Line.

Line, ‘Go Japan’, beats WhatsApp, Instagram, etc. among Japanese favorites – Image: Disclosure

See below 6 points about the line:

1. Created in the midst of a disaster

The app was launched in 2011 in Japan in response to Strong earthquake of magnitude 9.1 struck Japan That year, causing a tsunami that left about 20,000 people dead. NHM employees, in the Internet field, have created the platform that can make calls and send messages via smartphones.

The idea was to provide a means of communication, via the Internet and a cell phone, to the country’s residents so that they could stay in touch with their relatives during emergencies – at the time of the disaster, the country’s phone networks were at risk.

A March 11, 2011 image shows the movement of the tsunami in Iwanuma, northern Japan – Image: AP Photo/Kyodo News, File

2. From courier to payment system

At first it was just a messenger, then new services were added. Current features include news organization, online medical consultations, payment center, and music streaming.

There is still room to read the manga until you get jobs on the company’s pages. In one of the latest features, Line has started introducing Clova, an assistant that uses artificial intelligence to help people and businesses in their daily lives.

Using the Line app is part of Japanese everyday life – Photo: AP Photo / Koji Sasahara

One of Line’s trademarks is a variety of stickers, and stickers, for use in conversations.

New designs are added constantly, and some of them can be downloaded for free, but there is also a large volume of exclusive stickers for sale.

Sticker fever has created physical stores selling T-shirts, trinkets, plush fabrics and other items from Line Friends, the app’s official poster series.

Posters Fever in Line – Photo: Disclosure

4. Most downloaded from Japan

Even with its 10 years of existence, Line is still one of the most popular apps in Japan. Most downloaded among communication apps In July 2021, on Android and iOS, according to App Annie, a service that monitors downloads.

Other apps that appear in this category, behind Line, are Discord, Facebook, and Yahoo.

Line uses technology to filter video calls. – Image: Disclosure

5. Not packed outside Asia

In addition to Japan, Line has had success in other parts of Asia, such as Thailand and Taiwan, but has not been able to replicate its success in different markets. The app is in Brazil with a Portuguese version, but its services are more limited.

Line has a copy in Brazil, but it wasn’t as rock as it was in Japan – Photo: clone

6. Controversy with privacy

The app was controversial in early 2021 after company technicians in China were reported to have accessed information from Japanese users without their consent, contravening what is required by law.

Following the fallout from the case, the app blocked access to the database in China. This also prompted Line to move Japanese user data storage from South Korea to Japan.

Line received a major update in 2020 – Photo: Disclosure

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About the Author: Lucas Moreno

"Proud explorer. Freelance social media expert. Problem solver. Gamer."

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