Lola joins Threads, Zuckerberg’s new social network

President Luiz Inacio Lula da Silva (PT) joined Meta’s new social network, Threads, on Friday afternoon (July 7, 2023). The SMS app launched on Wednesday evening (July 5, 2023) and is Elon Musk’s main competitor to Twitter. The new social network got 10 million sign-ups in just 7 hours, according to Mark Zuckerberg, owner of the tech giant.

The boss was trying to create more space in the digital world. Less than a month ago, on June 13, “Conversa com o Presidente” premiered in live format. The head of state has re-adjusted the model used by the previous president Jair Bolsonaro (PL) which is broadcast live every Thursday.

Unlike Lula, the former chief They are located in the new network previously. As of posting this content, he has 510K followers, 1.97% of his 25.3M followers. Instagram.

At the head of the legislature is the speaker of the House of Representatives, Arthur Lyra (PP-AL), she also has a profile on the net, with 4,393 followers, with a total of 1.5% of her Instagram followers. President of the Senate Rodrigo Pacheco (PSD-MG), subjects did not join until at least 6:30 p.m. on Friday (July 7).

How do threads work?

Even as a standalone app, Themes will be partially integrated with Instagram. Followers of the Instagram profile will receive a notification to follow the new account on the adjacent platform.

This way, instead of rebuilding an audience from scratch, Topic users will have their existing audience coming from Instagram, and they can also keep the same username on both platforms. Users of the social network created by Meta will also be able to like, comment, repost and share text posts, similar to the tools already available on Twitter.