Founded in 2012, FanHub offers a suite of tech solutions built around three major service offerings: gaming, betting, and social activation. As the global leader in F2P, FanHub services collectively have become a central resource for game players to interact with and retain customers. FanHub has operations in Australia, the United Kingdom, the United States of America and the Ukraine.
As part of the deal, Genius Sports will also receive FanHub’s F2P collection of games, including fantasy sports, trivia, main challenges, and pick-and-vote games. This will complement Genius Sports’ offer of championships, sports federations, sports betting, media companies and broadcasters around the world.
FanHub works in partnership with some of the largest companies in the entire Genius Sports ecosystem, including NFL, MLB, MLS, Betway, and PointsBet.
Building on official Genius Sports data resources, the company will integrate FanHub solutions into its media services, providing proven content solutions that help drive customer activity, fan engagement, energize sponsors, and reduce cost of purchase.
The new F2P gaming suite will also help Genius Sports deliver customized marketing campaigns along with live odds, valuable data and insights, and video highlights and messages.
“ The acquisition of FanHub will provide our sports, betting and media partners with exciting new content platforms that fully complement our data, video and marketing solutions. ”Genius Sports CEO, Mark Locke said.
“This deal is expected to broaden Genius Sports’ reach and global audience, while accelerating the convergence of sports, betting and the media to attract contemporary fans.”Locke added.
“We are excited to join the Genius Sports family and excited about the potential opportunities for our customers and employees.”FanHub head Tim Lamb, said.
FanHub CEO and Founder Andrew Cronyn added: “We couldn’t have envisioned a more integrated partner, and together we will deliver a richer experience for fans, create more engagement and deliver value to our partners – and fans.”
The deal is expected to close in the second quarter of 2021, according to the usual closing terms.
On April 20, 2021, Genius Sports completed the previously announced business merger with dMY Technology Group, Inc. II, which was approved at a special meeting of dMY II shareholders on Friday 16 April. Starting Wednesday, April 21, 2021, Genius Sports’ common stock and IPO bonus shares began trading on the New York Stock Exchange under the symbols. GENI e GENI WS, Straight.
With over $ 145 million in cash and no financial debt on the balance sheet, Genius Sports is in a position to continue to benefit from the significant growth anticipated in the global online sports betting market.