Silvio Santos has not visited SBT since September 2022 and has been spending time away from the spotlight at his home in the United States. Since then, some of the businessman's heirs have taken over SBT and are running their father's station. Look who they are!
Cynthia Abravanel
Cynthia, Silvio Santos' firstborn, chose a more discreet career away from the cameras. She is a theater director and participates in children's theatre. Cynthia is 60 years old, and the only role she played in Silvio's group was at the Teatro Imperiensa in São Paulo.
Sylvia Abravanel
Sylvia, 53, is one of the girls most popular with the public. Since 2015, she has been running the children's program “Bom Dia & Cia” on SBT and has a strong presence on Brazilian television.
Daniela Perotti
Daniela, 47, plays a strategic role in the family business. After spending many years as Technical and Program Director at SBT, she is now Vice President of the broadcaster. Daniela holds a university degree in Social Media and Business Administration and is highly qualified to meet the challenges of the business world.
Patricia Abravanel
Patricia, 46, is another daughter who has followed in her father's footsteps on television. She presents programs on SBT, such as “Sing if you can”, “Máquina da Fame”, “Vem pra Cá”, and since 2022 she has also been in charge of Silvio Santos' program.
Silvio Santos and his daughter Patricia Abravanel
Rebecca Abravanel
Rebecca serves as Executive Director of SBT and now also presents the “Roda a Roda” programme. It is very popular among the public. His relaxed and spontaneous style has won him many fans. Rebecca also has a degree in business administration and is active in running the family business.
Renata Abravanel
Silvio Santos' youngest daughter, Renata, has a more conservative profile. She is a member of the board of directors of the Silvio Santos Group and works in corporate finance and strategy. Renata graduated from Harvard University with a degree in business administration and economics.
Eleanor Fairchild is a contributor at Mediarunsearch.co.uk, covering a wide range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. She focuses on delivering clear, balanced reporting and useful information that helps readers stay informed about current events and developments. Her work highlights stories that matter to everyday audiences, presenting complex issues in an accessible and engaging way while maintaining a strong commitment to accuracy and relevance.