Demi Lovato’s album posters have been removed from British billboards after the UK’s Advertising Standards Authority (ASA) deemed they could cause “serious offence” to Christians.
A Bondage-style poster promoting the new album “Holy Fvck” in the UK began appearing in London shortly after its release. It didn’t take long for ad regulators to learn about the content and then take action to remove the posters.
In the poster, Demi wears a Bondage-style dress – meaning bindings – while lying on a cross. The ASA’s official ruling concluded that the poster was offensive to Christian audiences due to its sexualisation of religion.
ASA added that the album “Holy Fvck” may offend some people.
They depicted Demi Lovato in a “bondage” costume lying on a cross-shaped mattress with her legs tied to one side, reminiscent of Christ on the cross.”
The ad regulation argues that “the association with reference to the Holy Fvck” links sexuality to the sacred symbol of crucifixion and crucifixion and “may give serious offense to Christians”.
“We therefore conclude that the ad breached the code,” the ASA added.
Henry Blackwell is a contributor at Mediarunsearch.co.uk, covering a wide range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. He focuses on delivering clear, balanced reporting and useful information that helps readers stay informed about current events and emerging developments. His work highlights stories that matter to everyday audiences, with an emphasis on accuracy, relevance, and accessible journalism.