In order to report the harm caused by the purchase of counterfeit products, especially in the health field, C2L – Communication for Leadership He created an unprecedented campaign “Rede Antipirataria”. For this action, the Communications Agency that specializes in highly complex markets has received an award from the UK Government’s Intellectual Property Office, in partnership with the National Anti-Piracy Council (CNCP), in Brazil. The award was published in Annual Report on Criminal Inspection and Intellectual Property.
The campaign was launched this year in partnership with the Department of Justice and Public Security, the National Health Watch Agency (Anvisa), the National Film Agency (Ancine), Federal Revenue, the Federal Police, the Federal Federal Road Police and the National Communications Authority. Agency (Anatel) and Cyber Gaeco (SP).
“We were able to unite the Brazilian bodies with the British intellectual property. We think it is amazing that they allowed us to create and do it our Brazilian way. The goal was to let people know that there are people selling fake vaccine and alcohol in a gel. These are the items that the population needs and they cannot live without. in this pandemic,” explains Camila Covello, CEO of C2L.
Covelo stressed that all agencies, the Brazilian and British government, are united to make the campaign a success. He believes that it will continue, because it was successful. “We see how important that is, the more aware the population is, the less likely hospitals are to be overcrowded.”