The AI-generated beer commercial is spreading across the internet and causing shivers in those who view it, according to reports on social networks such as Twitter and YouTube. Do you have the courage to watch?
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Titled “Synthetic Summer” (Artificial Summer, free subtitles), the movie begins with a live concert show, but quickly becomes disturbing, with bizarre, distorted scenes, all to the sound of a bizarre version of the song “All-Star” by Smash Mouth.
Although it was created by artificial intelligence, the commercial had input from two human brains behind its creation: Helen Power and Chris Boyle, from London producer Privateisland.tv. The video was created using the Runway Gen-2 AI model, which is capable of creating short videos based on user requests.
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The AI-generated beer ad is part of the movement
While the ad quality is clearly poor, the technology on display is impressive. While some AI-generated videos have the worst possible quality, like this beer, there are actually other AI-generated videos of great quality, like an ad created for the Republican Party with the intention of burning up Joe Biden’s candidacy.
While technology still needs improvements in accuracy, quality, and accessibility, AI is advancing rapidly and increasingly becoming a part of our future.
The wild AI race between tech giants like Google and Microsoft increases the certainty that AI-generated videos will be increasingly popular, given the popularity of this type of content, especially on social networks.
While creating AI-powered videos today is more difficult, time-consuming, and expensive than creating scripts, this is likely to change in the future as technology advances. It remains to wait for better commercials.
Edward Langley is a contributor at Mediarunsearch.co.uk, covering a wide range of topics including news, politics, business, technology, sport, entertainment and lifestyle. He focuses on delivering clear, balanced reporting and useful information that helps readers stay informed about current affairs and developing stories. His work highlights issues, trends and events that matter to everyday audiences, with an emphasis on accuracy, relevance and accessible journalism.