Amazon closes deal and will host stores from 13 La Liga clubs

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The initiative includes Alaves, Athletic Bilbao, Betis, Cadiz, Celta, Espanyol, Getafe, Granada, Levante, Mallorca, Osasuna, Real Sociedad and Villarreal.

La Liga, Wednesday (29), announced an agreement with Amazon to host stores from 13 clubs competing in the competition. Initially, the LaLiga store on Amazon will be available to consumers in the UK, Italy, France and Germany. Throughout 2022, the idea is to expand to other countries.

The purpose of the partnership is to enable La Liga fans around the world to find the products of their teams more easily and quickly. LaLiga is the first major soccer league on the planet to have a store in the e-commerce giant.

In total, more than 1,600 products will be offered, such as uniforms, daily wear, mugs, toys, household items, and more. The clubs participating in the initiative are Alaves, Athletic Bilbao, Betis, Cadiz, Celta, Espanyol, Getafe, Granada, Levante, Mallorca, Osasuna, Real Sociedad and Villarreal.

“For LaLiga, it is very important to provide LaLiga Santander and LaLiga SmartBank clubs with all possible tools to bring our league closer to our fans around the world. Through this exciting collaboration with Amazon, we continue to develop our internationalization strategy and are able to drive the growth of the competition and its clubs,” Oscar celebrated. May, CEO of LaLiga.

“I am excited to launch this multi-year collaboration with LaLiga, bringing official products and a personalized shopping experience to thousands of LaLiga fans so they can celebrate and share their love of Spanish football. At Amazon, we are proud to help LaLiga in international expansion efforts, bringing fans closer to their passion wherever they are.”

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