Five European supermarket chains and a food manufacturer reported on Wednesday (15) that They will not sell beef that originated in Brazil Or meat products linked to Brazil’s JBS due to recent allegations of destruction of the Amazon rainforest.
The six networks are the Dutch group Ahold Delhaize (which includes the brands Delhaize and Albert Heijn), the Dutch group Lidl Netherlands (which belongs to the German Lidl group), the Belgian Carrefour Belgium (a subsidiary of the French group of the same name), the French Auchan group and the Sainsbury group. British princes.
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The obligations undertaken vary from company to company. Lidl has pledged not to sell meat from South America from 2022 onwards. Albert Heijn, the largest supermarket chain in the Netherlands, has announced that it will stop selling Brazilian meat. Delhaize and Carrefour Belgium will no longer sell salt snacks and other products under the Jack Link brand, which is associated with JBS.
Albert Heijn explained that there are only a few snacks made from Brazilian meat on his shelves. Sainsbury said it plans to phase out beef in the country from its beef brand, but added that 90% of the product already comes from the UK and Ireland.
The boycotts were announced following an investigation by the NGOs Repórter Brasil and Mighty Earth accuse JBS For livestock raised in deforested areasWithin a scheme known as “cattle washing”.
In this scheme, cattle raised in deforested areas are transferred to a regular farm and then sold for slaughter. In this way, its origin is convincing.
“These are not vague commitments or cute advertisements that sound good in press releases, but rather a series of concrete business actions taken by some of Europe’s largest supermarket chains to stop buying and selling beef from a company and country from which they are made so much,” said Niko Mozi, director of Mighty Earth at Europe: “Promises but few results.”
Inpe recorded nearly 250 square kilometers of deforestation in November
JBS promises zero tolerance
JBS told Reuters news agency Maintains zero tolerance for illegal deforestation and bans over 14,000 suppliers for non-compliance with its standards.
The meat processor said the Repórter Brasil survey mentioned only five of its 77,000 direct suppliers and that those suppliers were in line with its policies at the time of purchase.
The company added that monitoring indirect suppliers (who supply the final supplier) is a challenge for the entire sector, but it intends to establish a system for this by 2025.
Deforestation rates have risen in the Amazon region under President Jair Bolsonaro. Between August 2020 and July 2021, it reached 13,235 square kilometers, according to the National Institute for Space Research (Inpe). The number is more than twice the size of a federal district and is the largest since 2006.
In May, supermarkets and food producers in Europe threatened to boycott products from Brazil over Law 510/21, which they claim will lead to increased deforestation in the Amazon rainforest.
The proposal is, in essence, a restatement of the MP 910 text – which was published in December 2019, but lost its validity because it was not voted on within the deadline, until May 2020 – and the text of PL 2633/2020, which was approved in a camera.
The group was made up of large British supermarket chains such as Tesco, J Sainsbury, Marks & Spencer as well as German Aldi.
Food production companies such as the National Pig Association, the Swedish Public Pension Fund AP7 and other investment managers are also on the list.
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Charlotte Whitmore is a contributor at Mediarunsearch.co.uk, covering a broad range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. She focuses on delivering clear, balanced reporting and practical information that helps readers stay informed about current events and emerging developments. Her work highlights stories that matter to everyday audiences, with an emphasis on accuracy, relevance, and accessible journalism that keeps readers connected to the issues shaping the UK and beyond.