The Kada Lata Konta movement makes its debut on Wednesday in Subukai

The international environmental awareness initiative Kada Lata Conta, which was established in the UK in 2009 and is already present in 19 countries, started today (20) in Marquês de Sapucaí, in Rio de Janeiro. Like never before, the event has been brought to Brazil by the Brazilian Association of Aluminum Can Manufacturers (Abralatas) and will be at the Sambadrome during all samba schools’ parades, including the Parade of Champions, on the 30th.

The president of Abralatas, Katillo Candido, said Brazil Agency The goal is to inspire, encourage and empower people a little bit and talk about environmental education. This is the main goal of the Cada Lata Conta movement, which advocates the recycling of 100% of spent cans. “Cans are today the most recycled material in the world,” Abralatas President stated. A recent study by Abralatas revealed that Brazil reached a record 33 billion cans recycled in 2021, an average of 98.7%. The result kept the country in command classification One of the countries that recycle this type of packaging.

According to Cátilo Cândido, the idea is to encourage revelers and consumers present in Sapucaí to give preference to the use of aluminum packaging. “First, choosing the can as the best packaging, mainly because it is the most sustainable product in the world. Second, making it clear, after consuming it [a bebida]It is necessary to empty the can, knead it, not remove the seal and then separate it with other recyclable materials. “

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Candido stressed that recycling is important not only at home and at the carnival, in Sapucaí, but also plays a major role in the economy. Moreover, recycling has no social class and is an obligation on everyone. We have tapped into a global movement, and nothing is better than school parades in Sapucaí, an event considered one of the largest in the world, to provide the opportunity to inspire and explain to the consumer a little bit the importance of these beverage packaging selection steps.”

In Passarela do Samba, there is a partnership with the Association of Waste Collectors at the Metropolitan Landfill in Jardim Gramaccio, whose members will carry out all the work of properly collecting, sorting and disposing of cans during the rallies. “For us, waste pickers, throughout Brazil, play an important role in the wheel of the circular economy.”

The initiative, which is also supported by the Independent Association of Samba Schools of Rio de Janeiro (Liesa), has programmed educational procedures, with the distribution of 3,000 biodegradable bags for the correct separation of waste. Cátilo Cândido stressed that the goal is to make the initiative now a successful case “so that it can be replicated and even improved at the upcoming carnivals”.

Abralatas teams, totaling 80 people, participate in environmental awareness actions along with pickers, being responsible for logistics, weighing materials collected and event production. Backpacks equipped with slots for assembling aluminum cans will be available to revelers.According to the president of Abralatas, the idea is to hold an event with a carnival face, fun and frolic. The teams will be distributed along the entire Passarela do Samba, in all rallies. The estimate is to collect about 5 tons of aluminum cans.

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Cátilo Cândido emphasized that the goal in Sapucaí was to show the celebrant that the can of liquor he consumed there in his spare time had already been collected and allocated to the collectors’ co-op. In other words, it has already turned into an income. It will be possible to continue the process immediately. “It is a movement with a different look, more modern, with a carnival face, as it should be. Waste collection is no different. It should have the same outfit and spirit as each party.” This new culture is already being adopted in many countries around the world, he said.

Candido believes that the advantage of aluminum is that it does not lose quality with recycling. After being collected and recycled, the cans become raw material again and new cans can be made available at the point of sale within 60 days. We can’t see the can after it’s consumed [a bebida], like garbage. There is a raw material and opportunity to generate income and employment. It is up to us, and society as a whole, to commerce, and increasingly government, to spread this news and encourage people to choose the can and keep this wheel in the economy circulating.”