Sasha says it's “nebo baby, yeah”; Understand what this means Pop art

When launching her own clothing brand, Sasha Menegel does not hesitate when talking about the perks of being a celebrity's daughter – they are the result of presenter Xuxa's relationship with model Luciano Xavier.

“Look, I'm Nebo, baby, yeah.”

At the age of 25 and a fashion graduate in the United States, she presented the first collection for her brand, called Mondepars, at an event in São Paulo, on Monday (10). “And I want to say I'm a Nebo kid, okay“, she joked.

In Brazil and around the world, Sasha is not the only one. She joins a strong team like Joao Guilherme, José Felipe, Wanessa Camargo, Sandy and Junior, to name a few.

Although they are no longer children, they were once the “Children of Naboo”. The term, which has already become a trend on social media and in global news, comes from a combination of the words “nepotism”, used in politics in cases of nepotism in public office; And children are children.

In other words: famous and successful people who are children or relatives of other famous and successful people, and this is nothing new.

💭 Context… In December 2022, the American magazine “Vulture” published an article entitled “How is a Nebo baby born.” New York Magazine, affiliated with the same group, also talked about the “baby boom in Hollywood” at that time. That's when the discussion started to take shape.

❗Understand! As Sergio Nogueira, a Portuguese professor, explained, nepotism comes from the Latin word nepot, which means “nephew.” This expression dates back to the fifteenth century, when some popes favored their relatives in important positions.

😌 It is worth noting: It is clear that, unlike political patronage, There is nothing unethical or even illegal about famous parents giving their children a boost in their careers..

After the global media started talking about this topic – even if not necessarily in a critical tone – celebrities, children or parents of other celebrities defended themselves.

Gwyneth Paltrow, who is the daughter of director Bruce Paltrow and actress Blythe Danner, said the term is ugly when talking about fans' expectations of her daughter with singer Chris Martin. Apple is considered the “IT girl”.

“There's nothing wrong with doing or wanting to do what your parents do,” she said.

Tom Hanks also criticized this term, saying that it is a family business.

“This is what we've been doing forever. It's where all our kids grew up. If we were a plumbing supply company or if we ran a flower shop down the street, the whole family would invest time at some point, even if it was just stock at the end of the year.”