In the demo, it was possible to feel the feeling of an almost cinema screen at home for a few minutes (the decoration of the place mimics the decor of a living room), and even more so with the help of the built-in speaker.
The device uses Q-Symphony technology, which synchronizes the sound coming from the TV with the soundbar. According to Samsung, the TV maintains the original sound reproduction even when it is turned on. The company said this provides a more immersive feeling in the environment.
The reporter can also navigate the new TV's menus and play a racing game. The sound and picture experience proved to be very complete – and that was to be expected. After all, it is a TV that requires a very high investment.
It features a refresh rate of up to 120 Hz, with Motion Xcelerator technology, which provides fast responses and greater fluidity, according to the company. This combination allows you to enhance your experience in games, movies and series.
The 4K TV also has AI features to save energy. The promise is that a sensor near the Samsung logo on the TV will constantly monitor the ambient brightness. If it detects that it’s getting brighter, for example, the TV understands that it needs to balance its picture to accommodate that change.
Edward Langley is a contributor at Mediarunsearch.co.uk, covering a wide range of topics including news, politics, business, technology, sport, entertainment and lifestyle. He focuses on delivering clear, balanced reporting and useful information that helps readers stay informed about current affairs and developing stories. His work highlights issues, trends and events that matter to everyday audiences, with an emphasis on accuracy, relevance and accessible journalism.