On the last day of Cannes, the most important prize in World Advertising, three Brazilian campaigns were awarded with bronze lions.
Awards went to the commercials “New Fairies”, by Wieden Kennedy SP Agency for Nike, “Iconic Kisses”, by Gut São Paulo Agency for Mercado Livre, in the Film category.
In the Glass category, which awards works that promote gender equality, one of the bronze awards went to “Uniform That Never Been Before,” from Centauro’s agency TracyLocke.
In the campaign, Centauro honors Ida dos Santos, the only woman in the Brazilian delegation to the 1964 Tokyo Olympics. Aida, who finished fourth in the high jump at those Olympicsshe competed without a coach and without a uniform – at the games, she wore a uniform borrowed from football from Botafogo.
See below, the three commercials awarded today (24):
“The New Fairies” by Wieden Kennedy SP for Nike:
“Iconic Kisses” by Gottie São Paulo Duty Free:
“Uniform That Never Was” by TracyLocke for Centauro:
Burger King has been elected, for the third time in a row, the Festival’s ‘Advertiser of the Year’. The fast-food chain won 24 trophies in the event, with 11 different campaigns. Burger King Brazil was the country with the most pieces awarded: 4 different campaigns won by 8 lions.
Brazil won 70 trophies
With 3 awards announced today, Brazil has won 70 trophies in this edition of the festival, 10 gold, 24 silver and 36 bronze. This year’s performance was slightly better than last year, when the country won 67 awards.
Brazilian companies submitted 1,930 works in the festival’s 29 categories. Brazil ranked third in the number of registered campaigns, after only the United States and the United Kingdom.
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