Instagram starts testing back time feed and more feed options – 06/01/2022

not the end of 2021, Adam Mosseri, head of Instagram, made a promise: Bring back the timeline feed in the app. In the first week of January, through a post on Twitter, he showed how this change would work in the social network.

Three types of feeds will be available: Home, Follow, and Favorites. You will be able to switch between the three layouts to view the contents.

Instagram adopted a feed per post in 2016. The trend to use algorithms on the first page of social networks It started with Facebook in the same year and Twitter also adopted it.

The decision to return to the origins Implementation In the midst of a series of investigations into the trademarks of Meta Corporation (formerly known as Facebook social networking site) communicate facebook papers.

Although the company’s internal studies suggest that Instagram can be toxic to young adults, especially women, because it prioritizes content over beauty and aesthetic interventions and emphasizes celebrity bodies in its post feed, Mosseri stated that the app is not “addictive”.

The executive also advocated the creation of an independent body responsible for setting standards for all social networks in the marketplace, noting “how to verify age, design age-appropriate experiences, and build parental control.”

However, for MosseriThis body must be created and funded by the social media companies themselves, and they have not committed to supporting the creation of a government regulatory agency to do the same.

new summary

In the main feed (home page), the algorithm will be preserved. In other words, it will continue as we know it, with suggestions based on content consumption. The Next tab will be what delivers on the promise: it will only show the accounts you follow in chronological order of posts.

The third feed option, “Favorites,” will only show the selected accounts, such as family, close friends, and people you want to consume content.

According to Mosseri, tests have already started for some accounts and the expectation is that they will reach all profiles by the middle of this year.