Havaianas has maintained itself for many years as one of the symbols of Brazil and It gained its strength during the pandemic by resting as one of the pillars. Now, the brand promises to conquer the urban fashion scene. For this purpose, the new model of sneakers was announced, Havaianas TNS, which is an acronym for “The New Sneaker”.
Made with recycled materials and renewable sources – with a view to sustainability – the sneaker has its say in its production from rice husks to vegetable oils. The design has screens on its sides and a sole that appears to reproduce the sandals, “as an invitation to walk lightly,” as Fernanda Romano, Alpargatas’ chief marketing officer, put it. for us.
Another detail that draws attention is the bulge at the front of the shoe, which reproduces the treated rubber.
The four models, without a gender description, unfold in 13 different versions in total. Among them are TNS colors, which are available in white, black, neon, blue and pink. actually TNS the roots, with sole indicating natural fibers, available in white, green and yellow. Additionally, TNS Mix invests in more vibrant colors, while TNS Mix Print exaggerates the prints – including animal print.
The product will go on sale across Brazil from September. Pricing will start at R$199, varying according to models.
With tennis, Havaianas aims, in addition to its “conquest of urban fashion”, to make customers loyal to its casual collections. It is worth noting that the brand is already betting on collections of shirts, pants, jackets and dresses, as well as accessories such as glasses, hats, bags and socks – the latter being its highlight during the epidemic, and also introduces “little fingers” in tailoring.
For Havaianas launch campaign TNS, the brand name of gymnast Rebecca Andrade, the first Brazilian medalist in the Tokyo Olympics, to be shown in a YouTube broadcast on August 23 so far
But the biggest expectation, above all else, is: Will these sneakers achieve the same comfort and popularity as the brand’s sandals?
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