What does the slipper have to do with the cleanliness of the beach? Absolutely everything. Much more than just a shoe Havaianas It wants to make its mark as a company that makes a difference in the circular economy and in preserving the environment. With the goal of helping save the planet, the brand has partnered with platform Beach Clean Up through worldpackers, a global community of volunteers and host projects interested in exchanging skills in exchange for accommodation. From this union came the initiative Beach + cleanaimed at promotion Cleaning work on many beaches in Brazil and the worldTo preserve the natural beauty they deserve: trash-free. Through this initiative, it will be possible to make an impact with local communities and partner recycling cooperatives, sparking more ideas and conversations around the circular economy and recycling.
“Havaianas are always looking for new opportunities for a freer planet. Havaianas Praia + Limpa is an initiative within the brand’s circular economy agenda and the ecological recycling system we are already building through the Havaianas reCICLO program that since 2020 has collected nearly 100,000 pairs of sandals and has made an impact positive on 1836 households through recycling cooperatives.We know there is still a lot to do and improve, but we are optimistic to know that we are on the right track.” comments Mariana Roremens, Marketing Director of Havaianas Brasil.
This year, Havaianas and Worldpackers will be held Six procedures for cleaning beachesin the states of Rio de Janeiro, Santa Catarina, and São Paulo. The first will be on January 28th at Ipanema Beach. In addition to the cleaning procedure, participants will also have a schedule of activities such as yoga and meditation sessions, conversation circles and other dynamics aimed at well-being and connection with nature.
“The Havaianas Praia + Limpa initiative is already present in other countries, and in 2022 it has carried out clean-ups in 7 countries: the United States, Portugal, the United Kingdom, Colombia, France, Singapore and Brazil. As part of the initiative’s pilot project in the country, we carried out two beach clean-ups on the northern coast of Sao PaoloMary Rurmins continues.
In Brazil, Havaianas has chosen Worldpackers as a partner in this action, and in addition to having carried out more than 80 beach clean-ups throughout Brazil since April 2021, it also has a voluntary community of volunteers who seek to live experiences with a social and ecological environment. Through the cooperative tourism platform.
“Participation in a beach clean-up changes our relationship with ‘garbage’ and with nature: an attitude that generates reflection on where everything we consume goes and where it comes from, as well as what it no longer makes sense to consume. Having independently carried out dozens of actions, we understand That together we have greater scale and impact. We are very proud to have Havaianas as host brand for the project, and to join us on this mission.”Reporting by Ricardo Lima, Co-Founder and CEO, Worldpackers.
Clean beach + Rio de Janeiro
To learn more and register, visit the event on the Worldpackers website. Applications are open until noon on Friday, January 27th.
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When: Saturday, January 28
Where: Ipanema Beach – Havaianas concept store height on Rua Garcia D’Ávila, 124.
Opening hours: from 9 am.
Applications must be submitted by 12:00 on Friday, January 27th.
For registration and more information, visit An event on Worldpackers.com.
Charlotte Whitmore is a contributor at Mediarunsearch.co.uk, covering a broad range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. She focuses on delivering clear, balanced reporting and practical information that helps readers stay informed about current events and emerging developments. Her work highlights stories that matter to everyday audiences, with an emphasis on accuracy, relevance, and accessible journalism that keeps readers connected to the issues shaping the UK and beyond.