Gustavo Lima: Understanding the controversy over the ‘100-year secrecy’ of the Cachet – 07/12/2022

The relationship between Jair Bolsonaro And Gusttavo Lima has a new twist, with a complaint The fees paid to the singer by the Caixa Econômica Federal were to be kept secret for 100 years By decision of the president. The bank denies any secrecy about its advertising spending. Gustavo Lima says he is a victim of fake news and says that “legal action will be taken”.

The complaint was submitted by Momento Country Country or country music🇧🇷 The Presidency of the Republic says that it will not express itself and asked the report to search for Caixa, who is responsible for appointing the artist.

Are Caixa’s expenses with Gustavo Lima secret? There is no secrecy, says Caixa, in less than 100 years. The bank claims that all its expenses with fees are in the advertising reports, but it did not respond to the amount paid to the singer even after being questioned more than once before. splash🇧🇷

The report found out how much Gusttavo Lima earned: R$1.1 million🇧🇷 The amount is on Caixa’s expense report for January 2021, where there is a payment note for that total through the Nova S/B agency. The money went to the Balada Eventos e Produções, CNPJ account of Gusttavo Lima that the bank listed as a supplier for that month.

How does the agency fit into this equation? Advertising agencies win bids to sponsor a Caixa account. In all, the bank is serviced by three of these companies, which are responsible for mediating a series of advertising expenditures, including radio, television and Internet advertising.

as found splashThe R$1.1 million paid to Balada Eventos e Produções includes artist image rights and other services, such as creating Song produced for the campaign.

The appointment of Gusttavo Lima follows Caixa’s strategy of looking for names that are strong with a youthful audience for its campaigns, against data that indicates aging lottery players. In 2022, the bank has hired singer Leo Santana and his wife, influencer and dancer Laure Imbota.

What does Gustavo Lima say

BALADA MUSIC, the office of the singer Gusttavo Lima, hereby informs that the news that is circulating on the Internet regarding possible secrecy for 100 years, is false news, imposed on the fees received by the artist in the massive campaign in early 2020.

Because it is a public company, CAIXA discloses the values ​​invested in advertising in the public domain, with easy access to all interested parties, without imposing confidentiality. We also clarify that, as already mentioned by the Foundation itself, the artist was contracted through a contract for the right to use the image with the advertising agency hired by CAIXA Bank through bidding, under the provisions of Law 12,232/2010, which regulates the employment of advertising agencies. in the federal government.

Finally, we point out that we do not tolerate false news and that legal measures will be taken.