Google launches a report in Brazil showing who pays for political ads on its platforms | technology

a The Google On Thursday (23) in Brazil, it released a tool that shows the names of those who pay for political advertising on its platforms such as Youtubeand on partner sites that use the AdSense advertising system.

a Political Advertising Transparency Reportas it is called, displays all advertisements mentioning political parties and candidates for office at the federal level in Brazil – accessible in this link.

The page was one of the commitments he signed The Google on me Agreement signed in February with the Supreme Electoral Tribunal (TSE) To combat misinformation about elections on the Internet.

It will be constantly updated, and for the time being, Collects over 1,500 political ads created since November 2021When The Google It changed its rules on political content.

Since then, anyone interested in running this type of advertising on the company’s services has to go through a verification process.

In the report, you can search for political ads by author (party or candidate, for example), status they were viewed in, number of views, approximate amount paid and format (text, graphic or video).

When you open an advertisement page, the tool displays the content of the campaign and informs the period in which it has been run, how much you have invested and what is the targeting, i.e. the target audience.

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