Globo asks to record Beatriz's catchphrase and leaves the project with his former sister on the air

One of the most emblematic names of BBB 24, Beatriz Reis has not emerged as the champion of the most watched house in Brazil, but her future promises a series of surprises. Fascinated by the world of entertainment, the Brass saleswoman has never hidden her desire to pursue an artistic career.

With this in mind, the Earth He made a move a few days ago indicating that he has plans regarding his ex-sister. On March 21, the Rio Broadcasting Authority requested registration of the trademark Brazil from Brazil INPI (National Industrial Property Institute).

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The expression became a meme when it was adopted as a slogan by Beatrice and repeated a hundred times while the reality show was on air. By the way, the São Paulo native also tried to create another, but less commonly used, phrase, “Êeeeee Brasil.”

However, Globo's intentions with Bia do Brás may hit a snag. Three days earlier, Alex Strauch Batista and Mírian Lelis Strauch requested registration of the trademark with the same federal body. The duo has other records to their name and is working in the social media sector.

But so far, the channel has not given any indication of what it will do with Beatrice. It is worth noting that the contract with almost all BBB 24 members expires at the end of this month. The exceptions are finalists Davy, Matthews and Isabelle, who have a contract until the end of the semester.

In parallel, Globo also began to act as a manager of the program participants, in order to negotiate contracts and online advertisements – Fernanda, Bethel, Alan and Beatrice herself in this group.

Globo was going to abandon a documentary with Beatrice

This week, Folha de S. Paulo reported that Globo had abandoned a documentary with Beatriz for its streaming platform, globoplay. The reason is the controversy in which the former sister was involved in the last days of quarantine, when she began to clash with her favorite Davy.

The idea of ​​the documentary was to show what the former sister's routine looks like as a saleswoman in Bras, a popular neighborhood on the east side of São Paulo. The production will hear from family members, doctors and even childhood friends to discuss Bea's daily life.

In a statement, Globoplay stated the following: “BBB is amassing a large audience and we are naturally evaluating the possibility of producing spin-off/derived content from the featured participants of the programme. As of now we have no confirmation of anything, if we do we will confirm soon.”

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