Established in 2022, Prime is already sponsoring Arsenal and closing with Barcelona

a Barcelona Signed a three-year sponsorship deal with Prime, the American isotonic beverage brand, founded in 2022, owned by influencers Logan Paul and KSI. Prime replaces the energy drinkthe brand for PepsiCoin this sponsorship category for the Catalan club.

The agreement entered into force on July 1, and the moisturizing products will be visible during matches, in the bench area, and in training for the men’s, women’s and youth soccer teams. Prime will also be present in the locker rooms and in the arena of the Palau Blaugrana, where Barcelona’s basketball, handball, futsal and hockey teams play.

Prime was founded last year by Paul, a professional fighter from WWE, an actor and influencer from the United States; and KSI, a British rapper, boxer, and YouTuber. In July 2022, the company signed a sponsorship deal with ArsenalEnglish club Premier League.

“This is also a strategic deal for the club, which will help connect younger audiences around the world who are big fans with an innovative product that encourages dehydration and allows people to enjoy exercise more,” said Julie Joyo, Vice President. Barcelona Marketing.

The leader’s letter indicates the club’s interest in signing up with the WWE brand and boxing influencers as a strategy to reach a small fan base around the world.

In May, Barcelona also closed down A Strategic agreement with the Dutch manufacturer Philips, which will promote the Ambilight television brand on the sleeves of the shirt. Players from the men’s and women’s teams will act as brand ambassadors.