Last week F5 site Exclusively published that “Faustão na Band” has laid off 40 employees.
That’s a third of the 120 people working on the program’s production, which should not be daily in 2023.
The problem is, Faustão won’t be the only one with a cut of meat of that proportion, let alone a Band. All TV stations are preparing for a very difficult year in terms of advertising revenue.
Reason: election date and election year.
It’s not just Fausto
The mandatory time removes 50 minutes per day from channel programming, including 25 minutes in prime time, which is the most valuable.
This means less than an hour per day on the schedule, which will, even temporarily, lead to “fat” in the plates.
In addition, the election schedule has another harmful effect: it also takes up to four commercial “breaks” from the stations (two in the morning, two in the evening).
Yes, because despite the billionaire’s party funding, nobody pays broadcasters for electoral space.
TVs will get some benefits next year, when it’s time to pay Income tax and other federal taxes, when they get some deductions. But, again, only next year.
On the other hand, the election year scares advertisers in all areas, all of whom fear the future of the country.
And rightly so. The election campaign promises to be the dirtiest and wildest of all. All companies slam the brakes for fear of the worst.
– 30% on TV ads
The ad source that the column heard estimates that in the second half it is possible that at least 30% of ads will “disappear” from TV sets. But it could be more than that.
The band was only the first to adapt: it cut back on the size of their biggest and most expensive show. This modification was even expected.
But Globo, Record and SBT are also preparing to downsize their staff in 2022.
With fewer advertisements (including those from the federal government), RedeTV, for example, is already looking for alternative recipes, Like renting studios to major production companies like Netflix.
Finally, note that there is no major release of Open TV programming scheduled for 2022.
In other words: companies, advertising agencies, television sets and Brazilians are waiting to see what Brazil will be like in January 2023. Let us pray.
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Eleanor Fairchild is a contributor at Mediarunsearch.co.uk, covering a wide range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. She focuses on delivering clear, balanced reporting and useful information that helps readers stay informed about current events and developments. Her work highlights stories that matter to everyday audiences, presenting complex issues in an accessible and engaging way while maintaining a strong commitment to accuracy and relevance.