Coca-Cola Byte
After the launch of the “Starlight”-inspired flavor, Coca-Cola announced a new “pixel” flavor. Coca-Cola Zero Sugar Byte promises “light at first and refreshing at the end.” The information was published by CNN Brasil.
“Coca-Cola Zero Sugar Byte makes the intangible flavor of the pixels tangible,” Oana Vlad, Senior Director of Strategy for Coca-Cola, told the broadcaster.
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It’s “the Coca-Cola flavor you know and love with elements that are bright in the beginning and refreshing in the end.”
The innovation is part of the company’s “Coca-Cola Creations” division, which has focused on weeding out old drinks and creating new ones for marketing.
The idea is to spark consumer curiosity, and according to the executives, the reception has been good.
“Our fans are intrigued – they love the fun novelty,” she added. “The abstract nature of flavor description provides an opportunity for debate and discussion.”
Starlight appeared on pop star Ava Max’s show, while “Byte” appealed to players who appeared in Fortnite. The island, dubbed Pixel Point, was created by Coca-Cola and its partner PWR, creating virtual experiences within Fortnite.
On the island, the user can play different games, including one that takes place inside a Coca-Cola bottle.
When purchasing the product, customers will be able to play the augmented reality game by scanning the pixel sticker with their phones.
The product will launch on May 2 in the US and will cost around $15 plus shipping.
Byte will be available for sale in select Latin American countries on Monday and in China on May 23.
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