Chery expands the “Chinese invasion” and will have a factory with new brands in Brazil

Another option is to produce the vehicles in São Bernardo do Campo (SP). It is worth noting that the Chinese brand recently signed a protocol of intent with the local metalworkers union to set up a factory there.

Regardless of the location, the goal is to start production of Omoda and Jaecoo vehicles in Brazil in 2025. The official announcement of the investment will be made in January by Shawn XU, the company’s CEO and Chery’s global vice president.

It will also explain the automaker’s wait-and-see strategy in the face of the federal government’s decision to impose a new tax burden on electric imports. The 35% tax will be staggered, with the first 10% for electric cars and 12% for hybrid cars coming into effect in January.

Omoda and Jaecoo are finalizing the selection of key players (representatives and retailers). The automaker’s Brazilian office will announce the new dealers in December, and shortly thereafter will reveal the first two vehicles in the product lineup for the 2024 and 2025 years.

There are currently around 200 nominated companies, of which 38 initial spots will be concentrated in clusters – and Omoda and Jaecoo have already confirmed they will sell their cars in a network independent of Caoa Chery. By the end of 2026, the plan is to have 158 sales and assistance locations.

The idea is that, in principle, the vehicles will be sold here next year via import, before local production begins. There will be four models, with some releases. Next December, Brazil will see its first cars.