Brahma puts the beer in the can

a Ampev I was able to fit a Brahma beer into the can, which is an accomplishment for the 135-year-old brand. Brahma beer is an unpasteurized beer that comes straight from the brewery to the bar and for this reason, until today, it was only available in pubs trained to receive keg directly from the brewery and dispense the drink with foam.

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In the bottle, the company has already made it happen. In 1934, Brahma pasteurized beer and bottled it for the Rio de Janeiro Carnival. Now, it goes into the can without going through pasteurization. Development took five years at Ambev’s Center for Technology Innovation (CIT), in Rio, and immersive experience operating a brewery in Asia.

“There was a lot of research and testing until we came up with a meticulous filtration process that guarantees quality, freshness, and a superior creamy lather,” Daniel Bowman, director of CIT, told Websummit.

Canned Brahma Beer Arrives in Rio for R$5.99 – Photo: Disclosure

“Chopp Brahma is synonymous with tradition and class in Brazil. For many years we’ve heard consumers dream of being able to easily drink beer at home, with the same flavor and quality,” said Gustavo Castro, Director of Innovation at Ambev. This was only possible because of the advances in the platform model that Ambev has developed in recent years, because even though it is in the can, draft beer needs to refrigerate the entire logistics chain to ensure quality and freshness.”

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That platform he refers to includes Zé Delivery, an app the brewery created in 2016 — initially, canned beer could only be purchased through the app in Rio.

Ambev doesn’t disclose volume forecasts for the first year, but bets on innovation have paid off. Today, 20% of the company’s revenue comes from products and projects that didn’t exist three years ago. This without chopinho in the box – with collar, firm guarantee.

*Update at 8:22pm: Ambev has corrected the number you reported on innovation revenue sharing: 20%, not 15%, as initially stated