AXA uses Liverpool to promote insurance sales in Brazil

Máquina do Esporte

The company launches a promotion targeting intermediaries associated with the draw of the English team shirts

Insurer AXA will use the strength of the Liverpool brand, a brand-sponsored club, to implement sales stimulus measures in Brazil. In celebration of Broker Month, the company will be promoting a procedure that rewards brokers registered in the AXA system with official Liverpool shirts.

The idea, according to the insurance company, is to strengthen the brand’s relationship with “business essential” professionals. Until November 4, brokers will need Register on the site Developed to upgrade. On the eighth day, ten T-shirts will be drawn for brokers.

“It is important for the company, as both a commercial and brand strategy, to take advantage of co-branding opportunities to attract new partners. Relying on Liverpool to develop this process involving Brazilians’ passion for football is very promising,” says Danielle Teton Fajaraz, Marketing and Commercial Planning Supervisor at AXA in Brazil.

AXA is the name given to Liverpool’s training centre, AXA Training Centre, which is located in Kirkby, United Kingdom. In addition, the company’s branding is present on the players’ training uniform.

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