Americana announced yesterday that it will reduce the maximum delivery period for purchases from China from 21 to 11 days.
Starting next week, the company is expanding its operations with five weekly direct flights from Hong Kong to Guarulhos International Airport in Sao Paulo. Until then, the company had been operating two weekly flights.
Customers who make international purchases through the Americanas website will also be able to track the path from order to delivery.
The operation, conducted by LETs – the logistics platform for Americana – now has international shipping charters, through logistics partners, to expand connectivity between Brazil and shopkeepers in China.
The company said the initiative also reduces road metrics, creating a “rapid international pipeline” of products.
Reducing delivery times is a way to make the company’s sales channel for international products more popular, says Marcelo Nunes, chief financial officer of digital platform Americana.
“Delivery is an essential part of the shopping experience, and the deadline for pickup is an important factor in a customer’s decision. Our focus is on optimizing the international product buying journey on the platform and reducing delivery time even further, which has already been halved since the beginning of the year, according to saying.
The International Procurement Unit grew 100% in the first quarter
Launched in March 2019, Americanas Mundo has created a new growth front for the company. The product catalog includes 20 million items imported from various countries, such as China, the United States, Canada, New Zealand and Uruguay, as well as countries in Europe.
In the first quarter of this year, Americanas Mundo grew more than 100% compared to the same quarter of 2020. Business Interface was responsible for best-selling items in the audio, gaming, and wearable (smartwatches, smart bands, and virtual glasses) categories from January to March from this year.