Tim Cook, CEO of Apple, indicated on Thursday that the manufacturer for iPhone was ready to spend more to reach competitors on artificial intelligence, build more data centers, buy a larger player in the sector, or remove a long financial practice.
Apple is struggled to keep pace with its competitors such as Microsoft and Alphabet Google, which attracted hundreds of millions of users to chat stations and assistants working in Amnesty International. However, this growth was very high, as Google plans to spend $ 85 billion in next year and Microsoft on the right track to spend more than $ 100 billion, especially on databases.
On the other hand, Apple has led to the external data center provider to deal with part of its cloud computing works, and although there is a high -level partnership with Chatgpt Openai, for some iPhone features, trying to develop a lot of internal AI technology, including improvements in the virtual Siri. The results were difficult, and the company has closed Siri improvements for the next year.
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