The reason is the star of the advertisement, Bahia singer Ivete Sangallo, who announced his support for current President Lula in the election campaign
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247 – Following the Bis party’s chocolate boycott campaign, Bolsonarista militias on social media created a new hashtag against the Piracanjuba dairy brand. Supporters of Bolsonaro (PL) used social media to propose a boycott of the company from Goiás, after an advertising campaign with singer Ivete Sangallo. Information taken from the Terra portal.
The Bahian singer has been the poster girl for the brand since 2019, but the boycott has now come because Yvette has repeatedly criticized the Bolsonaro administration and declared her support for President Luiz Inacio Lula da Silva (PT) in the 2022 elections.
Just as in the anti-chocolate campaign, where Bolsonaro supporters bought the product to make videos of them throwing chocolate in the trash, Bolsonaro supporters show their lack of knowledge. Bolsonaro supporters encourage replacement of Nestle’s Ninho milk. However, both brands are produced by the same manufacturer, owner of Piracanjuba: Laticínios Bela Vista.
In 2019, Nestlé, owner of the Ninho brand, signed an agreement with Laticínios Bela Vista to produce and distribute long-life milk in Brazil. Manufacturer Bela Vista owns Piracanjuba.
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Eleanor Fairchild is a contributor at Mediarunsearch.co.uk, covering a wide range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. She focuses on delivering clear, balanced reporting and useful information that helps readers stay informed about current events and developments. Her work highlights stories that matter to everyday audiences, presenting complex issues in an accessible and engaging way while maintaining a strong commitment to accuracy and relevance.