With a long list of series being re-screened at Vale a Pena Ver de Novo, Amaury Soares, Director of Globo, explained the criteria taken into consideration when making the selection. The journalist declared that the planning was “very well organised” and that it included analyzing the progress of the series.
“We look at the whole thing because it is important to have a vision of the range of stories that we will tell over the course of a year, for example. Therefore, we also took into account synopses of unpublished series to choose the work of Vale a Pena. We always want to present a range of different stories, with the same Various topics, to enrich the audience’s experience.”
The series currently being shown is Mulheres Apaixonadas (2003) and the executive indicated that the person responsible for the selection is the content sector of TV Globo. Soon after, titles are offered for other fields such as programming, marketing and intelligence. The decision is made jointly by the company’s contractors. According to him, the re-offer is planned three years in advance and is updated every 12 months.
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In 2021, the plot of the series was Ti-Ti-Ti, a remake of the TV series Plumas and Paetês (1980) and the original version of the series (1985), written by Casiano Gabos Méndez and adapted by María Adélaïde. Amaral. “The other two series that were in competition with Ti-Ti-Ti were also deemed suitable for the Vale a Pena time slot and had attractive and relevant stories. Therefore, they were not eliminated.”
The deciding factor in choosing a series, according to Amurri Soares, is knowing how far the plot is going. “It is important to remember that the country and society change over a period of five, eight or ten years. These shifts make the viewer see the story in a different way every time. Our role is to be in tune with today’s audience and know how to evaluate whether the work is still relevant.” , and whether or not he is still attractive.
