Burger King’s action offering discounts to consumers who discovered “software bugs” (programming bugs) in a sandwich network app was the highlight of the Brazilian campaign awarded on the third day of Cannes Lions 2022, the most important creative festival on the planet.
The campaign created by David Agency won two Gold Awards in the Brand Experience, Activation and Mobile categories. “Burguer Glitch” also won a bronze trophy in mobile – at the festival, movements can be entered into various variations within the same category.
Watch the video of the action that was aimed at bringing the brand closer to the world of “gaming”:
The Brazilian agencies are still taking home 7 more awards announced today, all of them bronze. one of the actions
So far, in the festival’s three days, Brazil has counted 37 lions: 13 on Monday, 14 on Tuesday and 10 on Wednesday, in 19 of the festival’s 29 categories.
Brazil is the third country with the most entries
Brazilian companies submitted 1,930 works in the festival’s 29 categories. Brazil ranked third in the number of registered campaigns, after only the United States and the United Kingdom.
In 2021, the Brazilian agencies won 71 trophies: 3 grand prizes (the largest prize in the festival, distributed in each category), 14 gold, 20 silver and 34 bronze lions.
Charlotte Whitmore is a contributor at Mediarunsearch.co.uk, covering a broad range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. She focuses on delivering clear, balanced reporting and practical information that helps readers stay informed about current events and emerging developments. Her work highlights stories that matter to everyday audiences, with an emphasis on accuracy, relevance, and accessible journalism that keeps readers connected to the issues shaping the UK and beyond.