Burger King joins campaign targeting October elections
fast food chain burger king It will offer products at promotional prices in its restaurants, between 27 and 29 April, to those who submit voter registration (a proof of circulation or settlement will also be accepted) at store counters. With the campaign, the company continues the discussion that began years ago — and has resumed in recent weeks about the importance of voting.
The company’s work seeks to advance the debate about the importance of voting, which began in early April. The burger king Join the campaign of young people aged 16-17 to draw voter registration cards in time to vote in this year’s elections. The Hunger for Democracy does not extend to delivery, totem, or application. BK. The campaign is valid throughout Brazil, in its own stores, and does not include franchisees.
“We are not here to pick sides, but rather to emphasize the importance of citizens voting – who our audience is – so that we can develop, more and more, as a country. Everyone has to do their part and it is precisely this positive movement that we want to encourage,” says Juliana Corrie, Director of Marketing and Innovation. at BK Brazil.
This is the third time that burger king It addresses the importance of voting in their campaigns. The first was in 2018, with a blank ad, which showed the harm of refraining from letting others choose. The other was a few weeks ago, with a call that compared young people’s willingness to vote on reality shows and in elections, and called on young people aged 16-17 to take their titles.
Among the items that will be part of the event: Medium Potato, BK Mix Brownie or Ovaltine, Rodeo, Chicken Jr. , Medium Onion Rings, among other products.
