The cooperative celebrates the success of its work aimed at mental health by promoting culture, leisure and well-being
Six months ago, Espaço da Américas, the largest concert hall in São Paulo, changed its name to Espaço Unimed. The change occurred after a naming rights agreement signed in May 2022 between Unimed Nacional, the sixth largest health plan operator in Brazil, with Grupo São Paulo Eventos. During this period, 67 shows were held, the total audience of which was about 300,000 people. All operators can be part of this experience with a 50% discount on the purchase of tickets.
“We have seen a positive presentation of our brand, since it is associated with a traditional space that for at least 20 years has been integrated into the cultural agenda of the city of São Paulo,” said the President of Unimed Nacional, Luiz Paulo Tostes Coimbra. The investment allows us to implement what we believe in: caring for people in an integrated way, as Unimed focuses on providing quality experiences to people, achieving well-being and improving the quality of life.”
outer space
Located in Barra Funda, west of São Paulo, near the Barra Funda metro station, Espaço Unimed is capable of accommodating up to 8000 people in a usable area of 3450 square metres. Its history is marked by a diverse program of national and international attractions, with more than a thousand concerts, which have so far attracted about 4 million people.
Among the names who have passed on his stage are Avril Lavigne, Bruce Springsteen, Roberto Carlos, Ed Sheeran, Yvette Sangallo, Los Hermanos, Faith No More, Marisa Monti, Milton Nascimento, Morrissey, Noel Gallagher, Os Parallamas de Sucesso, Robert Plant, Slash and Tears for Fears, Tiësto, and Titãs.
The purchase of the naming rights for Espaço das Américas is part of Unimed’s business plan to invest in and recognize cultural spaces in São Paulo as a brand that goes beyond physical care. The aim of the co-op is also concerned with mental health, promoting culture, leisure, diversity, and people-to-people encounters.
The operator also names Teatro Unimed, which opened in 2019 in Alameda Santos, in Jardins, São Paulo. The space has already promoted 71 shows, to about 7 thousand spectators. Offers are offered from Friday to Sunday, and Unimed beneficiaries, as well as at Espaço Unimed, receive a 50% discount when presenting the card.
Unrefrigerated umbrella in Sao Paulo
Another important initiative is the strengthening of the partnership between Unimed Nacional and Rentbrella, where 350 stations have been made available to share 40,000 free umbrellas in the city of São Paulo. We added about 800,000 shares in the first half of 2022. Thus, we seek to reduce the demand for environmental resources and abandon non-recyclable umbrellas, through collective service.
About Unimed National
Unimed Nacional is responsible for the national operation of Unimed-branded health plans and marketing of medical care with a regional focus in the cities of Salvador, Vieira de Santana, Santo Antonio de Jesus, Itabona, Ilheus, Bahia; Luziania (GO); São Louis (Massachusetts); Brasilia DF); São Paulo and ABC (SP). In addition, it takes care of more than 2 million beneficiaries, most of whom are large national and multinational corporations. Its 338 members share the values of cooperation and work to value physicians and medicine. By enabling interoperability, establishing joint actions with Unimed do Brasil, Unimed Participações, Seguros Unimed and Fundação Unimed, CNU aims to strengthen the systemic governance and institutional presence of the brand, generate employment and income for members of the cooperatives, care for customers with excellence and complement the portfolio of individual partners, including It is in line with the macro trade policies defined for the common system.
Charlotte Whitmore is a contributor at Mediarunsearch.co.uk, covering a broad range of topics including news, politics, business, technology, sport, entertainment, and lifestyle. She focuses on delivering clear, balanced reporting and practical information that helps readers stay informed about current events and emerging developments. Her work highlights stories that matter to everyday audiences, with an emphasis on accuracy, relevance, and accessible journalism that keeps readers connected to the issues shaping the UK and beyond.